The market today is changing more quickly than ever, adapting to different environments from one time to another and from one place to another. This change has created a trend, for which each economic player has no choice but to be adopted to be sustainable in the marketplace, wherever we are and whatever industry we belong to

The business environment around us is becoming increasingly complex and segmented, directly impacted by consumers who are becoming more intelligent and sophisticated. The traditional business model can not maintain a successful business, and it can not be sustainable.

Faced with this complex environment, one clear strategy for today’s business is “To do the business in globalized and localized way”, whatever their business volume and positioning and wherever their headquarters are.

Motivated by the changing environment, Geun Jik LEE founded SBA(Strategic Business Agency) KOREA in early 1999 to be the localized business agency in Korea for overseas clients. We have carried out various business development and management missions for French and European companies. Our main objective is to bring the most optimized local services to overseas clients, whether SME(Small and Medium Enterprises) or VSE(Very Small Entity), who wish to develop their market in Korea and surrounding countries.

With a diversified professional network and in-depth knowledge of industrial trade fairs, especially in fashion and textiles, we proudly work on business development, tradeshows marketing, and public relations, which are optimized together.