Tradeshows Marketing
SBA KOREA acts as the official liaison office in Korea and provides local services for international tradeshows. Over the past twenty years, we have represented various tradeshows worldwide and performed strong promotion activities on the local side for both exhibitors and visitors, including exhibition space, promotion for potential visitors, press and public relations, and advising the organizers on marketing strategies.
Our Clients
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Public Relations
SBA KOREA is a full-service PR agency offering a range of upcoming and leading brands from the world of fashion, sports, beauty, lifestyle, and luxury goods. In addition to PR activities, we also operate as a think-tank, image advice consultancy, a source of information, and an inspiration all-in-one for brands that need support with their strategy and marketing or require help to reposition themselves in the optimized way possible. We also give advice and set up creative collaborations with international designers. Our database of key press, sales and opinion formers extends throughout the Asian region and China; a particular strength lies in the fashion tradeshows which we are involved directly.
Our Approach
PR is the ideal tool to bring life to a brand, to invigorate it and to establish its very reason for existence. PR adds content and credibility. We are always on the look-out for brands with authenticity and a strong identity, brands that are real. We believe in getting – and staying – close to a brand, standing out from the crowd, even if that means defying all the current trends. We do not believe in hyping up a brand, but instead in creating a long-term strategy. Our aim is not to start flashy, short-lived trends, but to opt instead for longevity. We choose quality instead of quantity, and combine content with appealing packaging.
We believe in a personal and professional approach; in studying the characteristics of a brand, getting to know its strong and weak points, finding the right angles and tactics, and taking a different approach for each brand. We take pride in our work: your success is our success. That’s how we have built our reputation, combining our basic PR tools and long-term strategic consultancy with a creative touch. Through measurable results, we can demonstrate the progress and success of our efforts.
Our Services
Successful companies consider public relations an integral part of any effective business plan. We strive to give our clients a precise analysis of their place in the market and a strategic public relations plan that highlights the best way forward. Our personalized approach to every client allows us to work with global brands, nurture emerging talent, and garner exceptional results for both.
Our team of experienced professionals has strong relationships with journalists and media across all fields. They are trained to think creatively about press opportunities and often garner press for the same product across several categories.
Our work is strategy-driven public relations, with goals and benchmarks set so that all parties know what to expect. When working with a new client, we assign teams consisting of senior and junior staff. Agency partners are always available for meetings and are fully involved in the development of PR strategies for our clients.
We are proficient in producing an event from conception to wrap-up or taking a client's idea and making it relevant to their goals. Our agency has handled everything from store openings, fashion shows, private dinners, and brand launches with subtlety and style.
Our Data Base
With a strictly maintained private database of over 50,000 contacts by our fashion trade fairs, we are able to help our clients with create and distribute mailers to a well-crafted, targeted list of potential new customers via mail or email. We help our clients to build strategic campaigns around these marketing ideas for new product launches, openings and consumer education.
Our database of contacts is one of our greatest resources to our clients and over a decade, we have developed a specialized contact management system. For both fashion shows and events the system allows us to handle and organize high numbers of responses and seating assignments. We have the capability of delivering rsvp information to email accounts and phones. With this system we are able to track responses and give the client accurate reports on attendance
Sustainable, Bespoke, Avant-garde
We will further solidify our vision of becoming a glocal team
by discovering future growth engines and establishing a sustainable management system.
