Brands Development
SBA KOREA specializes in the business development of brand, especially throughout strategic license marketing and we organize to build up the brands through the development of well-designed, high-quality, compelling licensed products with strong consumer appeal, backed by in-depth strategy and marketplace knowledge.
We have represented various brands for European clients and developed the business opportunity in Korea through licensing and/or import, advising to and coordination with the clients.
Our Clients:
Our Strategy
Licensing must effectively leverage a brand's potential to communicate brand values, increase awareness, and protect the trademark. It offers brand owners exceptional return on investment, with long-term, projectable revenue, and minimal costs.
However, licensing is not without its risks. Poor-quality products, inappropriate product extensions, inconsistent brand communication, and inappropriate channels of distribution can dilute a brand's treasured equity and long-standing reputation. However, our extensive industry experience in strategic planning and analysis, product development, and retail program management minimizes the risks of licensing while maximizing the benefits.
Leveraging our established relationships with best-in-class licensees and key retailers in Korea and China, we organize a strong brand’s diversification into adequate areas of production and support licenser and licensee in their partnership. Some typical licensed products are - among others – men’s formal wear, women’s formal wear, casual, sportswear, underwear, socks, shoes, leather goods, glasses, perfumes, home textiles and furniture.
Our professional network allows us to develop and manage licensing programs for local and multinational clients in the Asian region. Our expertise in country-specific nuances, especially in Chinese, offers clients both a regional and global market perspective on branding and licensing.
Our Core Value
Marketing Prowess: We continuously monitor market trends to remain ahead of the curve. We utilize strategic planning and integrated marketing to establish strong, sustainable programs in a wide range of product segments in the lifestyle industry. Our success is largely attributable to our avant-garde marketing approach and deep-rooted marketing experience.
Proven Development Process: A disciplined approach steeped in a profound understanding of market trends is necessary to repeatedly architect groundbreaking programs. We take a disciplined approach to licensing, using a development process we have refined through years of managing licensing initiatives for our clients.
Retail Expertise: We recognize that licensing success requires early retail awareness and support and incorporate an integrated retail strategy in our overall licensing plan. We utilize our relationships with major retailers to develop strategic alliances and generate consumer excitement through shop concepts, fixturing, point-of-sale displays, retail promotions, and sales incentives.
Applied Creativity: Applied creativity is the cornerstone of our business. It makes the difference between an average program and a great one-and the proof is in our results.
Our Services
In a competitive retail environment requiring a sophisticated approach that leverages a brand’s point of difference and manages and maximizes all facets of a licensing program, we provide the most experienced and comprehensive services as follows:
Consulting - We provide consulting services for companies that want to evaluate the licensing potential of their trademarks and reposition or expand their current licensing programs. With consulting, clients can use our resources and expertise to tackle specific licensing issues and projects.
Representation - We develop and manage strategic licensing programs for the owners of high-potential brands, including corporate brands, entertainment properties, celebrities, and dormant brands. To grow the brand smartly, we will implement the most efficient and liable licensing approach, designed to mitigate risks and maximize the benefits of licensing. We work carefully to ensure that all licensing activity is strategically aligned with the brand's equities and that client objectives are met. With representation, we become an integral part of our client's marketing organization - instantly adding licensing expertise.
ORGANIC
SUSTAINABLE, BESPOKE, AVANT-GARDE
